|
AP redesigns corporate Web site
The Associated Press has redesigned
its corporate Web site to better reflect its goal toward becoming
the essential global news network. The redesign provides a
new look for www.ap.org which serves as the news cooperative's
front door to other Internet sites from the AP. The updated
visual presentation includes navigation options, direct access
to breaking news, more contact information and an expanded
"About AP" section for the world's oldest and largest
news organization.
The home page is more dynamic. It showcases AP's worldwide
photo report with a moving, horizontal slideshow of recent
news images. The AP has won more Pulitzer Prizes for pictures
than any other news organization.
The redesigned site also makes it easier to find precise language
about requesting permission to use AP's intellectual property.
It spells out that "no political candidate, political
party, political action committee, polemical organization,
or any group formed for partisan purpose may use AP copy in
any publication," in line with AP's continuing mission
to strive for impartiality and integrity in its news report.
Here are some other highlights of the redesign:
Navigation Options
There are three navigation tools on every page: the navigation
bar on the left, the drop down box on the top right, and a
link to the site map. The footer provides easy access to purchase
news, photos or books from The AP as well as access to information
about AP careers.
Direct Access to Breaking News
The home page features text headlines of AP's top stories
-- as displayed on newspaper and broadcast Web sites -- as
well as a link to the day’s featured photos, audio and
video clips. The home page also offers the option to search
AP’s news archive for stories of the past week. There
is a nominal fee for accessing older AP stories.
More Contact Information
The new “Contact Us” section includes frequently
requested phone and fax numbers for select AP bureaus and
departments. Also an e-mail address for general questions,
comments, press releases and information requests: info@ap.org.
Contact information for AP Careers is located in the footer
of each page.
Frequently Requested Information about The AP
An improved “About AP” section includes press
releases, facts and figures and comprehensive historical information
including a list of AP Pulitzer Prize winners.
Visitors to the Web site are invited to comment on the redesign,
which was coordinated by AP's Corporate Communications department.
Send feedback to info@ap.org and include the word "AP.org"
in the subject line
ABOUT THE AP
Founded in 1848, The Associated Press is the backbone of the
world's information system serving thousands of daily newspaper,
radio, television and online customers with coverage in all
media and news in all formats. It is the largest and oldest
news organization in the world, serving as a source of news,
photos, graphics, audio and video for more than one billion
people a day. Go to http://www.ap.org/pages/about/about.html
for more information about The Associated Press.
Contact: Jack Stokes, AP Corporate Communications, 212-621-1720
|
