12/03/2003
AP, Ipsos announce partnership for public opinion polling

WASHINGTON -- The Associated Press and Ipsos-Public Affairs on Wednesday announced a partnership for public opinion polling.

The AP and Ipsos will collaborate on development and distribution of twice-a-month national polls, occasional state polls and quarterly international polls.

"The AP relishes the opportunity to provide interesting, issues-driven polling content for its members and subscribers across the globe in conjunction with Ipsos," said Sandy Johnson, AP chief of bureau in Washington.

"Public opinion today is evenly divided, fluid and fascinating, reflecting ambivalent attitudes on government, business, consumer and workplace issues in the U.S. and around the world at a time when change is turbocharged. We look forward to exploring the changing attitudes of consumers and citizens with our new partners at The Associated Press," said Thomas Riehle, president of Ipsos-Public Affairs.

The polling partnership will commence immediately, with a national poll on economic and political issues to be released on Friday.

Ipsos, founded in 1975, is the only independent, publicly listed survey research company that is managed by research professionals. The organization is headquartered in Paris and has operations in 35 nations. Ipsos-Public Affairs, which operates from Washington, D.C., has been conducting national polls in the United States since 2001.

The AP, founded in 1848, provides news content in text, audio, video, graphics and photos to more than 15,000 outlets with a daily reach of 1 billion people worldwide.

Contact: Jack Stokes
212-621-1720